FUJIFILM India has launched a brand new model movie highlighting the significance of accessible healthcare in underserved areas. The movie is a part of its “Tales of Extra Smiles” collection and is titled “Hero with an Endoscope.”
Conceptualised by FUJIFILM India model workforce, the advert movie is written and directed by Ranvir Kumar Suman and produced by Seaface movies. The movie was shot in Tiruchirappalli and Kolli Hills, Tamil Nadu, with a crew of over 60 individuals throughout 12 places in 2 days. It was filmed utilizing Fujifilm Fujinon Premista Cine lenses and featured over 70 individuals.
“Hero with an Endoscope” is a real story of Dr. Govindraj and the movie celebrates the initiative of Endobus, initiated by Ok Shantha Basis. The Endobus, launched in December 2023, is supplied with Fujifilm CAD EYE and superior endoscopic methods, enabling docs to detect gastrointestinal ailments. The movie tells the story of Gopal, a affected person detected throughout an Endobus healthcare camp. By way of early detection and intervention, Gopal’s situation was handled, highlighting the significance of accessible healthcare. The movie additionally acknowledges the work of docs and healthcare staff in difficult environments. It ends with the message, “In the event you see somebody with out a smile, give them certainly one of yours.”
Dr. Ok Govindaraj, chairman, guide basic surgeon and guide medical gastroenterologist, Dr. G. Viswanathan, Multi-Speciality Hospital, Tiruchirappalli stated “It was Wada-san’s concept to do a model movie on Endobus and I used to be humbled along with his thought. Philanthropy has been part of my household custom for generations and it’s not one thing that I often discuss. The story of Gopal and the way he’s preventing most cancers could be very inspiring and the Seaface Movies Workforce together with the Company Communications workforce have carried out a great job in bringing this story to the world”
Koji Wada, managing director, FUJIFILM India, expressed his pleasure concerning the model movie, saying, “At FUJIFILM India, we’re dedicated to delivering progressive merchandise and options that embody our philosophy of ‘Worth from Innovation.’ By mixing various concepts, distinctive capabilities, and extraordinary individuals, we purpose to create options that convey pleasure and smiles to the world. This advert movie is a robust instance of how FUJIFILM India’s dedication is making an actual distinction in individuals’s lives. It brings to mild the life-changing influence of early detection and well timed intervention, highlighting the transformative story of Gopal. By way of this heartfelt narrative, we hope to encourage a deeper understanding of how accessible healthcare can really change lives thus “Giving Our World Extra Smiles.”
Abhi Shekhar Singh – vertical head, company communications and CSR – FUJIFILM India voiced, “The model movie is part of our “Tales of Extra Smiles” collection which coincides with the launch of our Group Objective “Giving our world extra smiles” and the company model marketing campaign “Extra Smiles” Final yr, as a model we informed tales about what we needed to attain for the society with examples of TB Screening & Mammo Screening. This yr it was the transition from idea to actuality by showcasing what we have now carried out and the way we have now supported the society. Gopal’s story is certainly one of them who obtained a brand new reside due to the early detection carried out via endobus. Empathy has been on the core of our storytelling; hope we have now been ready to do this.”
Written with the View : afaqs