GroupM, the media funding group beneath WPP, launched the newest This 12 months Subsequent 12 months (TYNY) promoting forecast with updates for February 2025. Indian promoting to develop by 7% in 2025 to succeed in Rs 1,64,137 crore including an incremental Rs 10,730 crore.
The worldwide panorama in 2024 witnessed elections throughout 60+ international locations, signalling potential shifts in governance and financial insurance policies. Whereas most superior economies are experiencing disinflation & the labour market cooling thus impacting demand. AI continues to take middle stage, reshaping industries. Whereas startup funding, although exhibiting indicators of revival, stays subdued. As a part of the TYNY report, listed below are the important thing developments that had been launched, shaping the promoting and advertising and marketing panorama in 2025.
Key developments for 25’ embody:
• Reimagining Advertising and marketing: AI Brokers Revolutionise Campaigns and Buyer Interactions in 2025
• Remodeling Engagement: Combined Actuality, Immersive Tech, and Smartphones Gas India’s Experiential Content material Surge
• The Rise of Knowledge Clear Rooms: Shaping India’s Privateness-Centric Advertising and marketing Frontier
• Retail Media and Omnichannel Integration: Forging the Way forward for India’s Ecommerce Enlargement
• Fast Commerce: Accelerating India’s Ecommerce Panorama
• Generative AI on the Helm: Revolutionising Conventional Search and website positioning Methods
• Revolutionising Model Storytelling: The Ascendancy of AI Influencers and Motion-Oriented Campaigns
• Chief Immediate Officers: India’s Content material Entrepreneurs Drive World Transformation as AI Pioneers
• India’s Large Display Leap: CTV’s Development Sparks Hyper-Personalisation and Programmatic Promoting
• Built-in Measurement Frameworks: Knowledge Privateness, Fragmentation and AI drive the change
Prasanth Kumar, CEO, GroupM South Asia stated, ” India is on the forefront of a advertising and marketing revolution pushed by AI and information privateness. As world advert spend surpasses $1 trillion, India emerges as a prime 4 progress market, with digital now accounting for over 60% of advert spend. With a shift to personalised engagement, commerce-driven advertising and marketing, and accountable innovation, combined actuality and immersive tech gas experiential content material. Whereas TV is significant, we additionally see AI brokers remodel buyer interactions, we additionally witness brand-audience connections getting redefined with the surge of rising codecs like programmatic CTV and AI-driven retail media. All of that is positioning India for unprecedented innovation and impression within the fashionable advertising and marketing period.”
Ashwin Padmanabhan, chief working officer, GroupM stated, “India’s promoting ecosystem is being reshaped by digital dominance and shifting shopper behaviours, Digital and TV collectively account for 86% of complete advert spend, with streaming TV now making up 12.6% of complete TV advert income—signalling a important shift for manufacturers to optimiSe throughout high- progress platforms. Key sectors like SME, realty, training, BFSI, and tech/telco contributing to 60% of complete promoting are set to develop at round 10%, additional accelerating market enlargement. Moreover, rising investments from EVs, fintech, and gaming are fuelling the market’s momentum.’
Parveen Sheik, head of enterprise intelligence, GroupM stated, “With India’s GDP projected to develop by 6.5% in 2025, its promoting market stays robust, rating ninth globally. Digital advert spends is now near 1 lakh crore, pushed by AI, commerce, retail, media, and hyper-personaliSation advertising and marketing. Because the financial system grows, manufacturers should embrace agility, information intelligence, and sustainable methods to maximise impression on this dynamic panorama.”
Written with the View : afaqs