Xoom Patrol – Discover Your Metropolis Like By no means Earlier than, a six-part journey collection that takes scooter-driven exploration to a complete new degree has been introduced in affiliation with Hero MotoCorp. Streaming on the favored PowerDrift YouTube channel, the present is designed to have interaction Gen Z and millennial audiences with its dynamic mixture of thrill, camaraderie, and scenic discovery.
Powered by the Hero Xoom scooter, Xoom Patrol embodies the spirit of freedom and friendship, bringing collectively six dynamic creators with distinct kinds. The collection options an all-star lineup led by host Vineet Kumar, popularly often known as Jordindian, alongside Karan Singh, probably the most adopted youngest car knowledgeable at PowerDrift together with famend creators like Ahilya Bamroo, Taba Chake, Your Bong Man, Mac Macha, Wunder Da and Abhishek Okay.
On the coronary heart of Xoom Patrol is the Hero Xoom scooter, constructed for journey with standout options like corner-bending lights, cellular connectivity, turn-by-turn navigation, and the quickest acceleration in its class. The Xoom is a perfect companion for creators as they deal with numerous terrains and difficult roads with ease and confidence. Set towards India’s gorgeous locations Puducherry, Shillong, Kochi, Coorg, Darjeeling, and Saputara the high-octane collection follows creators as they tackle distinctive challenges, infused with thrill, humor, friendship, and the spirit of discovery.
Every episode is infused with native flavours, relatable humour, and a particular storytelling method, providing viewers an unforgettable journey by way of India’s most gorgeous and picturesque landscapes.
Ranjivjit Singh, chief enterprise officer – India BU, Hero MotoCorp stated, “Hero MotoCorp continues to raise buyer engagement with youthful and vibrant initiatives. With ‘Xoom Patrol – Discover Your Metropolis Like By no means Earlier than’, we’re introducing a motion that connects deeply with Gen Z and millennial—a celebration of freedom, camaraderie, and journey. This initiative underscores our dedication to redefining city mobility whereas inspiring the following technology of riders who embrace exploration and stay free-spirited existence.”
To spice up pleasure across the launch of the collection, Hero MotoCorp partnered with the favored music creator Yashraj Mukhate to create a UGC marketing campaign. Mukhate’s high-energy ‘Xoom Patrol Anthem’ is the official soundtrack of the collection. Followers have been invited to create exploration-themed content material impressed by the anthem for an opportunity to win Xoom scooters. Yashraj’s dynamic power matches the fun-filled spirit of Hero Xoom.
The marketing campaign will run throughout Hero MotoCorp’s social media platform, that includes influencer collaborations and digital activations to amplify the thrill.
Reflecting on the thought behind the IP Mohit Jagtiani, founder and CEO, Subsequent Narrative stated: “We didn’t simply create a content material IP — we ignited a motion. In response to a survey carried out by Kantar, 89% of GenZ (18-26) viewers in India agree that YouTube is the video service they watch probably the most, outperforming the aggressive common (82%). We constructed a persona across the product, fusing daring narratives, relatable Gen Z figures, and pulse-pounding visuals. It’s greater than model consciousness — it’s model immersion that speaks on to the fearless spirit of the following technology on a platform they love most.”
Viraj Sheth, co-founder and CEO of Monk Leisure added, “With Xoom Patrol, we aimed to redefine the best way manufacturers join with their audiences. By weaving journey, exploration, and authenticity into an modern content material collection, we’ve crafted an expertise that speaks on to the aspirations of India’s Gen Z and millennials. Hero MotoCorp’s Xoom isn’t only a scooter on this story, it is a image of freedom, friendship, and the joys of discovering one thing new day-after-day.”
Rohan Albal, CEO of PowerDrift Studios at PowerDrift stated, “PowerDrift has at all times strived to be a vibrant potpourri of automotive storytelling and leisure, and the Xoom Patrol collection embodies this ethos completely. A incredible artistic collaboration with multifaceted influencers, it shines a highlight on what’s undeniably one of the crucial sought-after scooters in its section—the Hero Xoom!”
Written with the View : afaqs