Herbalife joins TATA WPL as affiliate companion in a two-year deal

The Board of Management for Cricket in India (BCCI) has signed a two-year partnership with international vitamin firm Herbalife as an affiliate companion for the TATA Ladies’s Premier League (WPL). 

BCCI has welcomed its partnership with Herbalife, highlighting the model’s experience in vitamin and wellness as a useful asset for gamers and the league. The board seems to be ahead to a collaboration that enhances participant efficiency and enriches the general expertise for each athletes and followers.  

This alliance performs a key function in making certain the continued success and sustainability of the TATA WPL, which has rapidly established itself as a premier platform for showcasing prime girls’s cricketing expertise from India and past. Beneath the two-year settlement, Herbalife’s presence will likely be built-in into the WPL ecosystem, with each organisations dedicated to creating the partnership impactful.  

Herbalife, a worldwide vitamin firm, presents a spread of science-backed merchandise, together with protein shakes, nutritional vitamins, and sports activities vitamin dietary supplements. Targeted on selling wholesome existence, the model helps people in reaching their wellness targets by way of customized vitamin and group engagement.

Herbalife supplies premium sports activities vitamin to over 150 athletes worldwide, together with Indian stars akin to Virat Kohli, Smriti Mandhana, Lakshya Sen, Manika Batra, and Mary Kom. Not too long ago, the model introduced its partnership with rising cricket star Yashasvi Jaiswal. 

It has supported main groups and sporting occasions, together with the official vitamin partnership with Workforce India for the Summer time Olympics in 2016, 2021, and 2024, the Commonwealth Video games in 2022, and Particular Olympics Bharat in 2023. Moreover, Herbalife was the official vitamin companion for 7 Professional Kabaddi Groups in Season 8 and has been the official presenting sponsor of IRONMAN 70.3 Goa since 2022, amongst different partnerships.

The brand new season of the TATA WPL begins on February 14, 2025, with defending champions Royal Challengers Bengaluru dealing with Gujarat Giants at Kotambi Stadium, Vadodara, at 7:30 PM IST.


Written with the View : afaqs