Cricketers from three completely different eras — Virat Kohli, MS Dhoni, and Sachin Tendulkar — proceed to carry their recognition with audiences, rating as prime celebrities throughout age and gender classes within the Model Endorser 2024 Report by Hansa Analysis. In 2023, manufacturers spent practically Rs 500 crore on celeb endorsements, with decisions largely pushed by recognition and class match.
The Model Endorser Report 2024 supplies a strategic, data-driven strategy to choosing the best celeb accomplice. The report supplies an in-depth evaluation of the affect of round 400 celebrities throughout various domains, together with movies, sports activities, tv, and social media, empowering manufacturers to make extra knowledgeable and impactful decisions. Every celeb is evaluated utilizing a novel Model Endorser Rating, a composite quantity derived from seven key parameters: Likeability, Fan Following, Notion, Curiosity to See, Class Match, and Recognition.
In keeping with the Model Endorser Report 2024, Virat Kohli takes the highest spot because the No. 1 celeb, adopted by M.S. Dhoni in second place and Sachin Tendulkar in third. These cricket legends have outperformed among the greatest names in Bollywood, together with Shah Rukh Khan (4th), Akshay Kumar (fifth), Amitabh Bachchan (sixth), and Salman Khan (eighth).
Virat Kohli takes the highest spot because of his excessive rating in parameters comparable to Likeability, Recognition, and shopper curiosity in seeing him endorse merchandise within the close to future. Among the imagery attributes he’s carefully related to embrace Fashionable, Youthful, Assured, and Aspirational.
Commenting on the findings, Ashish Karnad, govt vp, Hansa Analysis stated, “What units cricketers other than different celebrities is their distinctive potential to attach with audiences on each emotional and aspirational ranges. Whether or not it’s the nostalgia tied to legends like Sachin Tendulkar or the electrifying power of stars like Virat Kohli and M.S. Dhoni, their laborious work and perseverance have earned them admiration. Seen as real-life heroes who’ve risen from humble backgrounds to make their nation proud, they’ve emerged as dominant model endorsers, extremely most well-liked by manufacturers to speak their messages and encourage belief amongst various audiences.”
One other fascinating discovering of the report is that Deepika Padukone is the one feminine celeb to characteristic within the prime 10, securing the tenth spot. Notably, Amitabh Bachchan has dropped 4 locations during the last two years, rating sixth in 2024 in comparison with second in 2022. In the meantime, Allu Arjun, the one South Indian consultant within the prime 10, made a major leap, rising from sixteenth place in 2022 to seventh in 2024.
Providing worth add to manufacturers by way of this analysis, Ashish Karnad additional stated, “Our Model Endorser research affords an in-depth analysis of the worth {that a} celeb brings to a model. By assessing key elements like viewers notion, affinity, and the potential affect of celeb partnerships, this research supplies entrepreneurs with the insights wanted to make well-informed selections. Furthermore, it additionally helps optimise celeb engagements and enhance return on funding (ROI), enabling manufacturers to strengthen their connections with goal audiences and maximize engagement effectiveness.”
For this research, analysis was carried out amongst 4,000 respondents throughout 36 cities. Knowledge was collected by structured on-line questionnaires throughout India to guage the standings and efficiency of chosen celebrities. Together with seven key parameters, every celeb was assessed for his or her suitability throughout 29 sub-categories inside broader trade classes. Moreover, the report examines every celeb’s notion by 24 particular imagery statements, offering a holistic view of their general attraction.
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