Godrej No.1’s new marketing campaign celebrates interior magnificence

Godrej No.1, a cleaning soap model from Godrej Client Merchandise (GCPL), unveils its newest tv business as a part of the Dil Se Khoobsurat marketing campaign. With the Indian cleaning soap class valued at roughly Rs 24000 crore, Godrej No.1 goals to face out with its important market presence, providing shoppers a mix of goodness and high quality, rooted in a legacy of belief and excellence.

The brand new business, conceptualised by Lightbox, GCPL’s in-house artistic studio, exemplifies the model’s dedication to impactful and heartfelt storytelling.

Neeraj Senguttuvan, vp, advertising – Private Care, Godrej Client Merchandise, shared insights into the marketing campaign, said, “In the present day, Godrej No. 1 is among the many highest-selling cleaning soap manufacturers, devoted to providing one of the best bathing expertise to our shoppers. Whereas the class has 100% penetration, cleaning soap class stays one of the crucial cluttered areas. The brand new marketing campaign by Godrej No.1 is our effort to interact shoppers with the message of how interior magnificence enhances the outer magnificence.”

The Dil Se Khoobsurat TV business portrays a heartwarming situation: a number of college youngsters stroll hop right into a bus. Amongst them is a visually challenged lady. A lady gives her the window seat. At first the little lady is a bit sceptical however quickly sufficient, the girl and the lady bond over the numerous stunning issues taking place outdoors the window, being described with nice zest by the girl.

The lady tells the girl she is gorgeous. When the girl asks her how she will be able to inform, the lady replies that those that are stunning on the within are those who’re actually stunning.

Commenting on the thought behind the marketing campaign, Shalini Avadhani, lead artistic strategist at Lightbox, Godrej Client Merchandise (GCPL), commented, “We frequently discover folks an increasing number of stunning as we uncover simply how variety they’re. In a world the place the idea of magnificence is getting layered by the day, we needed the model to reclaim magnificence’s easiest definition.” 


Written with the View : afaqs