Mumbai-based digital options company, OktoBuzz, has gained the account with Godrej Locks and Programs to reinforce their eCommerce efficiency and LinkedIn presence. The partnership contains efficiency advertising and digital media shopping for methods for big e-commerce, and fast commerce platforms, alongside a social media technique to strengthen Godrej’s on-line engagement and group constructing.
The LinkedIn marketing campaign highlights Godrej’s position within the safety trade and its deal with superior safety options. It goals to strengthen Godrej Locks and Programs’ place in digital safety and have interaction dwelling enchancment professionals like architects and inside designers. OktoBuzz will deal with social media, eCommerce advertising, efficiency advertising, and on-line relationship administration to help the marketing campaign.
Relating to the affiliation with OktoBuzz, Shyam Motwani, govt vp and enterprise head (locking options and techniques division), Godrej Locks and Programs, mentioned, “Pushed by a dedication to innovation and constructing lasting relationships, Godrej is worked up to collaborate with OktoBuzz to reinforce our digital presence on LinkedIn. As a legacy model with a worldwide attain, we purpose to showcase our design versatility and sensible dwelling options whereas deepening viewers engagement. This partnership will do greater than improve visibility; it can reinforce the belief and high quality that outline Godrej. By leveraging the ability of social media, we search to attach meaningfully with our prospects and set up Godrej as the popular selection for safety options. With OktoBuzz’s experience, we’re assured in reaching these targets and advancing our imaginative and prescient.”
Hemal Majithia, CEO and founder, OktoBuzz, “Profitable the mandate for Godrej Locks and Programs is a big milestone for us, particularly because the Dwelling Enchancment and Safety trade in India is predicted to develop at a CAGR of 6.5% over the following few years. This presents an amazing alternative for a legacy model like Godrej to form the way forward for sensible safety options. With over 1.5 lakh architects and inside designers forming a significant group on this area, our position is to have interaction them strategically, highlighting Godrej’s modern and dependable options. Past the B2B focus, we’re leveraging platforms like LinkedIn to construct model visibility and thought management whereas partaking numerous viewers segments. On the similar time, we’re using fast commerce and tailor-made digital methods to amplify eCommerce efficiency from a B2C perspective. By combining the model’s wealthy legacy with modern approaches, we purpose to solidify Godrej’s place as a pacesetter on this booming sector whereas fostering deeper connections with its numerous audiences.”
Rohan Nair, president (enterprise and technique), OktoBuzz, added, “Because the safety options market evolves, Godrej Locks and Programs is uniquely positioned with its pioneering know-how and numerous product vary. Nonetheless, superior know-how and all kinds of choices require nice storytelling to attach with at present’s younger and discerning viewers. At OktoBuzz, our focus is on crafting compelling narratives that not solely captivate but in addition place Godrej because the credible and most well-liked selection for safety options. Via LinkedIn, we’re connecting with professionals within the dwelling enchancment area, whereas eCommerce platforms assist us showcase Godrej’s superior options on to customers. Our multi-platform method ensures that Godrej’s innovation stays on the forefront, creating a powerful model presence that resonates with each trade leaders and fashionable customers.”
Written with the View : afaqs