Live Updates for Audience
After finalising an $8.5 billion media merger with Walt Disney, Mukesh Ambani owned Reliance is now specializing in small companies and exploring neuroscience-driven methods to extend income from the Indian Premier League (IPL), in line with a Reuters report. The hefty price of IPL and different cricket broadcast rights, which Disney and Reliance have spent […]
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Meta and Federation of Vehicle Sellers Associations (FADA) unveiled a joint whitepaper and playbook highlighting the altering shopper behaviour and preferences within the automotive section pushed by digital adoption. In 2023, Meta and FADA had launched ‘Transfer with Meta’, an upskilling and enablement program to upskill greater than 3000 auto sellers throughout the nation. The […]
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Mumbai-based digital options company, OktoBuzz, has gained the account with Godrej Locks and Programs to reinforce their eCommerce efficiency and LinkedIn presence. The partnership contains efficiency advertising and digital media shopping for methods for big e-commerce, and fast commerce platforms, alongside a social media technique to strengthen Godrej’s on-line engagement and group constructing. The LinkedIn […]
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Mamaearth, a magnificence and private care model, has teamed up with Zepto, to kickstart 2025 by planting goodness. For each Mamaearth product ordered on Zepto, the model will plant a tree on behalf of the buyer. This partnership combines Zepto’s endeavor of 10-minute supply with Mamaearth’s sustainability mission, empowering shoppers to make eco-conscious decisions with […]
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Integral Advert Science (IAS), a world media measurement and optimisation platform, introduced the discharge of its new High quality Consideration Optimisation product in beta. As well as, IAS is asserting a brand new, first-to-market partnership with Lumen Analysis, the worldwide consideration expertise firm, to supply Social Consideration measurement by IAS and supply advertisers the power […]
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Amazon unveils Amazon Nova, a brand new technology of basis fashions (FMs), as the following step in its AI journey. With the flexibility to course of textual content, picture, and video as prompts, prospects can leverage Amazon Nova-powered generative AI functions to grasp movies, charts, and paperwork, or create movies and different multimedia content material. […]
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Niyo, a fintech startup, partnered with CleverTap to boost buyer experiences by way of personalised engagement and real-time interactions. Based in 2015, Niyo focuses on monetary companies, together with worldwide journey playing cards and app-based options. The corporate recognized challenges confronted by Indian vacationers overseas and partnered with CleverTap to deal with them. Utilizing CleverTap’s […]
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Netcore Cloud, a supplier of MarTech and buyer engagement options, has introduced the enlargement of its partnership with Google Cloud to raise its product discovery, AI-powered search, merchandising and buyer engagement advertising platforms. Engineered utilizing Google Cloud’s generative AI applied sciences, Netcore’s choices will assist manufacturers ship extra impactful hyper-personalised experiences that enhance buyer retention […]
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Magnite, an unbiased sell-side promoting firm, unveiled its newest analysis examine, “Why Streaming TV Is a Should-Purchase.” The analysis examines the affect of promoting inside premium streaming content material in India, revealing that advertisements on this setting improve advert recall, domesticate better belief, and drive better buy intent. Key findings from Magnite’s examine embrace: Adverts […]
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Chennai, Vimal is without doubt one of the main actors in Tamil cinema. He has now completed appearing within the movie ‘Sir’. This movie is directed by Bose Venkat, who made his directorial debut in Tamil cinema by directing the movie ‘Kanni Madam’. Together with Vimal, Saravanan, Vijay Murugan, Aadukalam Jayapalan and actress Rama performed […]
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