The Godrej Enterprises Group (GEG), a diversified engineering and design-led conglomerate, unveiled a refreshed model identification aimed toward unlocking new worlds for purchasers and different stakeholders. The brand new visible identification honours GEG’s wealthy legacy whereas embodying its dedication to actively take part within the constructing of a Viksit Bharat by 2047 by way of design led innovation, enhancing client expertise and shaping preferences for sustainable decisions.
“The important thing to our sustained development has been our capacity to at all times stay related to India’s growth wants and the model refresh displays our quest to repeatedly reinvent ourselves. Our aspiration is to unlock better worth for purchasers by delivering options and experiences that positively influence lives. And whereas our core stays rooted in top quality and complicated engineering, our model should stay dynamic and meet the aspirations of our prospects.” mentioned Jamshyd Godrej, Chairman and Managing Director, Godrej Enterprises Group.
The model refresh will create a cohesive and ownable identification for the companies within the Godrej Enterprises Group fold. The refreshed model identification introduces a purple color whereas retaining the cursive emblem, paying homage to the founder Pirojsha Godrej’s signature, which speaks to the model’s dedication to high quality and belief. The color purple brings in a robust sense of dynamism and confidence and symbolises GEG’s ambition to steer with sustainable, design led innovation and engineering excellence. The shift from three colors to a single color permits for better consistency and synergy throughout its companies.
“The brand new model identification is greater than only a change of color, it embodies dynamism and blends authenticity with our ambition to redefine client experiences by leveraging design led innovation and repair differentiation. It additionally displays a shift in GEG’s ‘Client First’ companies to incorporate a extra premium providing that displays altering buyer aspirations and in our ‘Nation First’ companies to supply extra cutting-edge engineering options which showcases India’s prowess on a world scale,” mentioned Nyrika Holkar, Government Director, Godrej Enterprises Group.
The brand new model movie begins with a name out to the primary product of the Group – the enduring springless lock. The marketing campaign celebrates the spirit of curiosity, artistic downside fixing, and a never-say-die angle greatest demonstrated by kids who query every thing and are at all times resourceful sufficient to discover a resolution.
Over the past 127 years, GEG has persistently reinvented itself to stay related to the evolving socio and financial context in India and globally. This dedication to reimagining prospects and relentlessly pushing boundaries has enabled the model to “Unlock New Worlds. This marketing campaign was conceptualised by its artistic companion Lowe Lintas, directed by Katie Bell, and produced by Entourage Movies.
Written with the View : afaqs