FNP (Ferns N Petals) has launched a brand new Raksha Bandhan marketing campaign that includes an AI-generated model movie. The movie continues the model’s theme, “Door ho ya paas, Rakhi banayein khaas,” and explores the bond between siblings dwelling throughout completely different components of the world.
Conceptualised in partnership with company Teen Bandar and voiced by Piyush Mishra, the 30-second digital movie showcases varied cross-border gifting moments utilizing AI-generated visuals, eliminating the necessity for a conventional shoot. The movie consists of personalised variations the place senders’ or siblings’ names are built-in into the voiceover, providing a customized viewing expertise.
Avi Kumar, chief advertising officer, FNP, stated: “With fiamilies extra international than ever, we wished to indicate that distance doesnʼt weaken the bond – particularly on Rakhi. Through the use of AI, weʼve reimagined how we inform this story whereas staying rooted in our core promise: delivering not simply gifits, however feelings, on time and the world over. Itʼs a firesh fiormat, however the coronary heart stays the identical.ˮ
Savio Joseph, co-founder, Teen Bandar, added: “Partnering with FNP once more was a pleasure. This time, we used AI to reinfiorce their international promise and convey alive a easy perception — that even throughout borders, a Rakhi can nonetheless fieel private.ˮ
Written with the View : afaqs
