Join Community Inc. has introduced the appointment of Fabian Cowan as director – Join Digital, marking a big step within the group’s growth into the Digital Out-of-Dwelling (DOOH) media house.
With over 20 years of deep-rooted expertise throughout OOH, DOOH, Radio, and Print, Fabian brings a uncommon mix of cross-medium perception, strategic acumen and entrepreneurial drive. He has been on the forefront of shaping OOH and DOOH narratives in India, and now steps in to steer Join Digital’s imaginative and prescient to create a smarter, measurable, and tech-integrated DOOH ecosystem.
Haresh Nayak, CEO of Join Community Inc., shared: “I’ve had the chance to work carefully with Fabian for over a decade, and I’ve seen first-hand the depth, ardour, and enterprise readability he brings to the desk. His understanding of conventional and new-age media, and his skill to align creativity with business outcomes, make him the perfect alternative to steer Join Digital.”
On becoming a member of, Fabian Cowan stated:“Join Digital represents the way forward for how audiences expertise media in real-world areas. With Join’s stable legacy in OOH and the Immersive tech platform powering our providing, we’re geared to construct one thing transformational : at scale, and with accountability.”
On the coronary heart of Join Digital’s providing is Immersive a proprietary AdTech platform that brings stock discovery, planning, inventive optimization, real-time insights, and programmatic shopping for onto a single interface. What units Immersive aside is its skill to combine DOOH information with contextual and viewers intelligence, making planning each exact and performance-driven. With built-in analytics, marketing campaign automation instruments, and entry to each non-public and open SSPs, Immersive empowers entrepreneurs to maneuver past visibility in the direction of engagement, outcomes, and transparency.
Join Digital will function the DOOH innovation engine of the group, enabling companies and types to find, plan, and activate campaigns throughout codecs from massive digital billboards and transit screens to retail and ambient networks with tech and creativity baked in.
Written with the View : afaqs
