Edelweiss Mutual Fund has launched a digital movie titled, Bachpan Waali Diwali. This marketing campaign brings again childhood recollections of celebrating the pageant with simplicity and significant connections.
The movie, which is warmly and nostalgically recounted, relies on recollections of Diwali earlier than the arrival of ahead messages and lavish festivities. It takes one again to a time when household time, home made sweets, handcrafted dwelling décor, and the simple but beautiful customized of lighting diyas and doing Lakshmi puja at dwelling have been the precise spirit of Diwali. It additionally encourages one to suppose the actual which means of prosperity. Is it simply Cash?
Talking concerning the marketing campaign, Radhika Gupta, MD & CEO, Edelweiss Mutual Fund, mentioned: “Normally one is requested to begin an funding throughout Diwali. We’re urging individuals to suppose if investing ought to solely be in cash. Is prosperity solely associated to cash? We need to carry your consideration to the straightforward issues we did throughout Diwali. Keep in mind the ‘Bachpan waali Diwali’.”
The Bachpan Waali Diwali marketing campaign is reside throughout Edelweiss Mutual Fund’s digital and social media platforms.
“Diwali is a time of abundance, and this marketing campaign encourages us all to look past financial wealth and embrace the priceless joys that make life actually significant. Priya Malik fantastically brings this message to life with grace and sincerity. We’re grateful to Edelweiss Mutual Fund for inviting us to be a part of such a heartfelt marketing campaign,” Saloni Surti, co-founder and inventive director, Punctuate Productions.
Credentials:
Conceptualised by: Edelweiss Mutual Fund
Director: Dhruvin Doshi
Artistic Administrators: Saloni Surti, Prash Dalvi
Manufacturing Home: Punctuate Productions
Written with the View : afaqs