DOMS, a stationery model, launched a brand new initiative to attach with younger college students and promote its ball pen – INXON.
As a part of the marketing campaign, DOMS launched the INXON-branded van, giving kids an opportunity to strive the pen. The van had a selfie zone for college kids to take photos and held a contest the place they created a slogan for the product. Every participant obtained an INXON pen.
The van visited key faculties and residential areas, permitting direct interplay with the audience and growing consciousness of the INXON pen.
Saumitra Prasad, chief advertising officer of DOMS, shared his ideas on the initiative:, mentioned, “The DOMS INXON pen is designed to supply kids with a wonderful grip and easy writing expertise, serving to them full their college duties with ease and effectivity. We’re delighted that the DOMS Experiential Van allowed kids to interact with the product in a enjoyable and interactive method.”
Written with the View : afaqs
