DDB Mudra appoints Priya Shivakumar, as its new artistic head for the South area. Priya will collaborate intently with Rahul Mathew, chief artistic officer, DDB Mudra Group and share management with Menaka Menon, president – progress and technique, DDB Mudra.
Priya joins DDB Mudra from Wunderman Thompson, the place she superior from ECD of Chennai to chief artistic officer (South), bringing in depth expertise to her new function.
Talking on her new function, “I am thrilled to affix DDB Mudra and contribute to the legacy of making culturally resonant manufacturers,” Priya mentioned. “These are thrilling occasions the place you’ll be able to take storytelling to new and sudden locations…by expertise, craft or expertise…”, She added: “I am trying ahead to leveraging the ability of feelings in my work, driving selections, creating conversations, shaping markets, and rewriting model tales.”
In the meantime, Rahul Mathew commented, “We’ve been evolving our providing within the South to transcend nationwide campaigns and supply specialised experience for the 5 south markets. And we consider what’s going to make our options much more efficient is our creativity. Priya will play a crucial function in us reaching this imaginative and prescient for the South workplace. She has the distinctive means to seize native and cultural nuances and execute them to worldwide requirements. I’m excited to have her accomplice us in our journey.”
Written with the View : afaqs