Because the world prepares for Worldwide Girls’s Day, DECATHLON, certainly one of India’s most beloved sports activities manufacturers, proudly publicizes the launch of the third version of the “Play Your Personal Approach” marketing campaign. This yr, the marketing campaign challenges the outdated notion of the definition of an athlete. It reminds us {that a} participant just isn’t outlined by gender, however by the braveness to maneuver, compete, stumble, rise, and proceed. This marketing campaign calls on all girls to embrace their ardour for sports activities—with out guidelines, labels, or limitations. In keeping with the essence of Girls’s Day, the initiative seeks to speed up motion in dismantling boundaries in sports activities and throughout all spheres.
The Play Your Personal Approach marketing campaign promotes the concept that girls ought to have the liberty to have interaction in sports activities on their phrases. DECATHLON goals to supply high quality efficiency gear for girls and foster an inclusive tradition the place they’re recognised as athletes, leaders, and colleagues. The initiative encourages participation in sports activities for all, highlighting the advantages of motion and achievement.
The marketing campaign contains a movie highlighting girls taking part in numerous sports activities like operating, swimming, yoga, and health. It challenges conventional labels, reinforcing that they’re athletes. The movie promotes inclusivity in sports activities and encourages girls to have interaction in motion with out limitations. This Girls’s Day, Decathlon’s Play Your Personal Approach marketing campaign requires recognition and help of girls in sports activities.
Sankar Chatterjee, CEO at DECATHLON India, remarked, “In its third version, the ‘Play Your Personal’ marketing campaign is a revolutionary motion that continues to encourage girls to face each problem of their lives and be victorious. Together with the Play Your Personal Approach marketing campaign, we even have an inner initiative #HeroesofDecathlon, the place we have a good time the inspiring girls of DECATHLON who lead our groups and completely different initiatives with confidence and embrace an energetic life-style. This Girls’s Day, we need to have a good time the liberty to maneuver, to problem norms, and to expertise pleasure and empowerment in each step we take.”
Written with the View : afaqs
