TVS Motor Firm has launched the brand new TVS Jupiter with a 360-degree marketing campaign, India ka Naya Zyada, throughout TV, print, OOH, and digital platforms, highlighting the scooter’s worth proposition. To amplify this message, Coral Media has introduced the marketing campaign to life with an Out-of-Dwelling (OOH) activation that positions the all-new TVS Jupiter as a standout resolution for commuting.
That includes 29 new upgrades, together with improved mileage, enhanced consolation, comfort, security, and superior expertise. The movement component was conceptualised to spotlight one of many key options of the all-new TVS Jupiter, Double helmet storage —providing ‘Extra’ to its riders.
Coral Media has positioned high-visibility installations in high-traffic areas to advertise TVS Jupiter’s “India ka Naya Zyada” marketing campaign. Utilizing daring visuals and a helmet movement characteristic, the OOH adverts emphasise the scooter’s practicality and elegance, enhancing model visibility and engagement.
Written with the View : afaqs