Truecaller Advertisements, the promoting arm of Truecaller, has launched Truecaller Play, a set of wealthy media advert options aimed toward serving to manufacturers interact cellular customers.
Over the previous yr, Truecaller Advertisements has added new instruments for digital entrepreneurs. Truecaller Play joins present options like Roadblock and Masthead, which use first-party knowledge for focused attain.
Truecaller Play presents video-first, interactive advert codecs that match into the Truecaller app. These intention to assist manufacturers attain customers at key moments of consideration.
Truecaller has over 10,000 advertisers worldwide and delivers greater than 5 billion model impressions every day. With Play, it now presents dynamic advert codecs past conventional show.
Hemant Arora, VP, world advert gross sales enterprise, Truecaller, stated, “At Truecaller advertisements, we’ve at all times believed that belief and utility are the cornerstones of significant engagement. With Truecaller Play, we’re not simply introducing one other advert product; we’re providing manufacturers a uncommon alternative to attach throughout moments of real person focus. It’s about inserting your story precisely the place consideration is highest and distractions are lowest. That’s the facility and promise of Truecaller Play.”
Truecaller Play presents advertisers a wide range of wealthy media advert codecs, from normal video to customized experiences, designed to fulfill totally different enterprise objectives. Advertisements are built-in easily into the Truecaller app interface for a pure person expertise. Truecaller Advertisements additionally gives in-house inventive assist to assist develop customized advertisements. Utilizing its first-party knowledge, Truecaller allows exact focusing on to succeed in related audiences at scale.
Written with the View : afaqs