Disney+ Hotstar broadcasted Coldplay’s “Music of the Spheres World Tour” live performance dwell from Ahmedabad on January 26, 2025. The dwell stream attracted 83 lakh viewers and recorded 16.5 crore minutes of watch time.
Viewers from Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal contributed 85% of the viewership. Disney+ Hotstar’s streaming expertise provided a digital expertise with Dolby 5.1 audio, permitting audiences to interact with the live performance from their houses.
Commenting on the success, Sanjog Gupta, CEO-Sports activities at JioStar, mentioned, “At Disney+ Hotstar, we specialize in delivering compelling and immersive protection of large-scale dwell occasions. We’re regularly striving to serve elevated experiences combining our energy in story-telling with the ability of shared emotional connections. Coldplay Dwell is an ideal instance of how we convey world-class dwell leisure and the ability of unmissable, shared moments to thousands and thousands throughout India.”
Kiran Mani, CEO-Digital at JioStar, mentioned, “At Disney+ Hotstar, curating live-streaming experiences goes past enterprise. Our unparalleled attain pushed by our imaginative and prescient to empower audiences makes it crucial for us to ship premium excessive worth leisure experiences for our customers. The overwhelming response to Coldplay’s Music of the Spheres dwell stream is a testomony to our dedication to democratizing entry to premium experiences, breaking limitations, and redefining how India is entertained.”
He additional added “That is only the start of an period the place expertise and storytelling come collectively to unlock limitless potentialities in dwell leisure.”
Disney+ Hotstar rolled out an built-in advertising marketing campaign focusing on Coldplay followers and first-time customers, inviting them to expertise the dwell efficiency. The marketing campaign witnessed promotions with an in depth cross channel plan, massive scale watch events, and on-platform interactivity.
Whereas on-platform interactivity, together with Coldplay lyrics integration, allowed followers and past to actively interact with the efficiency in real-time; influencers joined the bandwagon as they rallied their robust following, and hosted watch events, fostering group viewing expertise and including to the keenness on Disney+ Hotstar.
The marketing campaign integrations and impact-intensive placements throughout BookMyShow, Swiggy, Spotify, YouTube and different platforms have been part of the outreach, focusing on communication with those that didn’t safe tickets.
Disney+ Hotstar leveraged superior streaming options and an entertaining pre-live section to create an interactive expertise for viewers. The livestream provided a high-impact, data-driven platform to succeed in audiences at scale.
With Jameson Ginger Ale because the co-powered by sponsor, Cisco because the livestream occasion accomplice and Courtyard by Marriott because the livestream affiliate sponsor.
Written with the View : afaqs
