Coke Studio and Ogilvy are launching the Coke Studio Mixtape for Valentine’s Day, bringing again the custom of expressing love by means of music as a substitute of digital interactions. Coke Studio Mixtape options songs from Coke Studio Bharat, Bangla, and Tamil, recorded onto a cassette. Every mixtape features a specifically designed Coke Studio Cassette Participant.
Shantanu Gangane, senior director, built-in advertising and marketing expertise, India and SWA, mentioned, “Coke Studio has at all times been about celebrating music as a common language—one which connects folks, evokes feelings, and creates shared moments. With the Coke Studio Mixtape, we’re bringing again the enjoyment of considerate gestures—turning music into a private expression of affection and togetherness. “
This marketing campaign has been conceptualised by Ogilvy India as part of OpenX from WPP.
Sukesh Nayak, chief artistic officer, Ogilvy India says, “A Mixtape is extra than simply songs—it’s about time, effort, and care. The worth of which is simply priceless. So, this Valentine’s Day, skip the same old presents and shock your associate with one thing made by you, only for them. Add a touch of magic that’s timeless.”
Written with the View : afaqs