CARS24, India’s main autotech platform, launched a marketing campaign titled “Dowry Assortment” to deal with the social difficulty of dowry. The marketing campaign gained consideration and sparked discussions on social media platforms.
The marketing campaign obtained combined reactions, with some questioning its method and others praising its give attention to addressing social points. CARS24 goals to encourage households to prioritise equality and mutual respect over dowry practices.
By this marketing campaign, CARS24 urges society to problem outdated customs and embrace values that strengthen relationships and communities.
“The Dowry Assortment” marketing campaign by CARS24 makes use of satire to deal with the gifting of vehicles as dowry, a standard marriage ceremony custom. By humour and a digital expertise, the marketing campaign highlights this social difficulty and encourages dialogue.
The marketing campaign invitations customers to browse a “curated assortment of vehicles for dowry,” mimicking the attract of conventional dowry practices. Nonetheless, upon getting into their preferences, customers are met with a robust message: “Sorry, the one automobile we now have for dowry is an IN-CAR [Denial]. Dowry shouldn’t be a customized; it’s against the law. Break the chain.” This sudden shift from playful engagement to a hard-hitting fact is designed to make customers pause and replicate on the dangerous implications of dowry, urging them to reject the observe altogether.
Written with the View : afaqs