Tarunesh Mathur takes over as President and CEO of Schindler India and South Asia

Schindler India has appointed Tarunesh Mathur as its new President and CEO for India and South Asia, efficient July 1, 2025. Mathur takes over from Nitin Chalke, who will now be a part of the Schindler Group Government Committee and lead the Asia Pacific area from the corporate’s regional headquarters in Singapore. Mathur has been […]

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Aqualogica’s new advert takes on ‘Mr. Solar’ with SPF 50 protection

Aqualogica, a Gen Z skincare model beneath Honasa Shopper, has launched the ‘Feels So Gentle, Shields So Proper’ marketing campaign to advertise its Glow+ Dewy Sunscreen as efficient solar safety. The marketing campaign movie options the solar as “Mr. Solar”, a drive that makes individuals search shade. He feels in management till he encounters a […]

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Cola wars warmth up! Pepsi takes a jab at Coca-Cola’s ‘Half Time’ push

With IPL 2025 across the nook, a number of chilly drink manufacturers like Limca, Thums Up and others have kicked off star-studded campaigns, vying for shopper consideration. Amidst this, Pepsi has reignited the cola wars with its daring new marketing campaign, Anytime is Pepsi Time, taking a playful jab at rival Coca-Cola’s Half Time push. The […]

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Narayana Well being’s new marketing campaign takes sufferers from ‘Ayyo’ to ‘Oh!’

Narayana Well being Insurance coverage has launched ‘Narayana Aditi’, a medical insurance product designed to handle low well being protection in India. With lower than 30% of the inhabitants coated and solely 28% of required surgical procedures carried out resulting from monetary constraints, the plan combines insurance coverage protection and surgical procedure advantages right into […]

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Shalini Passi takes over the kitchen in Veeba’s new marketing campaign

Shalini Passi, recognized for her position in Netflix’s Fabulous Lives of Bollywood Wives, has partnered with Veeba for a brand new marketing campaign that highlights the model’s message: Mehnat ka Phal Veeba hota hai (The style of arduous work is Veeba). Passi, recognized for her deal with wellness, options in a three-part video collection the […]

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Centerfruit takes over Delhi Metro’s PSAs for ‘Metro Mein Laplap’ marketing campaign

Centerfruit, from the home of Perfetti Van Melle, brings a twist to the Delhi Metro expertise with its Metro Mein Laplap marketing campaign— including a brand new dimension that turns routine metro bulletins into sudden bursts of enjoyable and flavour.  Simply as Delhi metro commuters ready for his or her normal station reminders, they have […]

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Ruchi Mann takes helm of PwC India’s model and public coverage technique

PwC in India immediately made key management bulletins that may come into impact from 1 April 2025. These bulletins have been made by Chairperson Sanjeev Krishan, who was lately re-elected for a second time period.  “Within the final 4 years, now we have made investments in areas which might be strategic to our development and […]

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Zeenat Aman takes on Gen Z lingo in Allen Solly’s V-Day marketing campaign

This Valentine’s Day, Allen Solly, an informal style model from Aditya Birla Vogue and Retail, bridges generations with a collaboration that redefines cool. Teaming up with the legendary Zeenat Aman, Allen Solly presents Personal Your Z, a digital marketing campaign the place the unique trendsetter takes on Gen Z lingo together with her signature wit and […]

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RoshanSpace Brandcom takes Indian Railways to courtroom over hoarding allotment

RoshanSpace Brandcom, a Mumbai-based OOH promoting firm, has filed a authorized petition towards the allocation of railway hoarding websites below the New, Revolutionary Non-Fare Income Concepts Scheme (NINFRIS), citing a scarcity of equity and transparency. Public contracts for promoting hoardings are usually awarded by means of open, aggressive bidding to make sure equity. RoshanSpace argues […]

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Arjun Kapoor takes on V-Day cringe with boAt headphones delivered by FK Minutes

This Valentine’s Day, boAt and Flipkart Minutes are turning up the amount on self-love and turning down the cringe issue. Neglect the flowers and sweets – this 12 months, it’s all about peace, quiet, and reclaiming your sanity with the boAt Rockerz 551 ANC Professional. Valentine’s Day is usually a minefield for these embracing their […]

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