This Worldwide Girls’s Day, Canon India is spotlighting the significance of taking motion to speed up change, by way of its ‘She #CANwithCanon’ marketing campaign. Aligned with the worldwide Girls’s Day theme of ‘Speed up Motion’, the marketing campaign goals to spotlight that girls empowerment shouldn’t be a momentary dedication however as a substitute centered on creating systematic, sustainable alternatives that allow ladies to thrive personally and professionally.
The marketing campaign options video showcasing the challenges ladies face on daily basis and reinforces Canon India’s dedication to taking concrete steps that guarantee gender equality and inclusive progress. It celebrates ladies as inspiring ambassadors and key pillars of success, emphasising that inclusivity isn’t just a coverage, however a apply. With a long-standing dedication to fueling development, the marketing campaign spotlights progressive initiatives reminiscent of management & mentorship applications that pair ladies leaders with newcomers to foster their skilled improvement.
With hybrid working choices and versatile working hours applied since 2002, and a ‘Well being 1st’ philosophy, Canon India has created an setting the place ladies can develop professionally with out compromising private duties and wellbeing. A two-month walkathon has been launched to encourage a lifetime of wellbeing amongst staff, companions, and the neighborhood at giant, whereas symbolising the collective steps taken in direction of long-lasting change.
Talking on the marketing campaign, C. Sukumaran, senior director, product & communication, Canon India mentioned, “At Canon, empowering ladies goes past celebrating achievements – it’s about fostering an setting the place our workforce can succeed, each personally and professionally. By way of ‘She #CANwithCanon,’ we’re stressing on the significance of actual change, making certain that equality shouldn’t be an aspiration however a lived actuality. By mentoring, supporting, and investing in ladies, each single day, we pave the way in which for stronger, extra numerous management and success.”
Constructing upon the momentum of the ‘I#CANwithCanon’ marketing campaign, which showcased how Canon’s options have empowered people and companies, ‘She #CANwithCanon’ reaffirms the organisation’s dedication to fostering a tradition the place ladies are empowered to thrive. By persevering with to champion constructive attitudes and equal alternatives, we purpose to encourage a future the place each lady can confidently say, “I CAN.”
Written with the View : afaqs