CakeZone and Olio Pizza, a part of Bangalore-based Curefoods, have partnered with Nick India to launch Motu Patlu-themed merchandise and experiences this week, concentrating on youngsters throughout India.
As a part of the collaboration, Motu Patlu characters will seem on CakeZone and Olio’s product packaging and in-store branding. The launch contains themed merchandise, limited-edition freebies, and actions for youngsters and households.
Ankit Nagori, founder, Curefoods, mentioned, “We’re thrilled to collaborate with Nick India to carry their iconic characters, Motu Patlu, to life via this thrilling partnership. As some of the fashionable and enduring children’ reveals for over 13 years, Motu Patlu has captivated younger audiences with its humor, heartwarming friendship, and light-hearted storytelling. This collaboration seamlessly blends nostalgia with the enjoyment of indulging in our merchandise, creating a really particular expertise for households and kids. We consider this initiative will strengthen our model’s reference to younger audiences whereas bringing enjoyable and happiness into each family.”
Sachin Puntambekar, head – JioStar Shopper Merchandise, mentioned, “Motu Patlu holds a particular place within the hearts of our followers and this collaboration with CakeZone and Olio Pizza permits us to carry their magic to life in a fun-filled culinary expertise. By bringing our beloved characters into on a regular basis moments, we’re additional strengthening their deep emotional reference to followers.”
CakeZone will launch a spread of muffins and single-serve desserts, whereas Olio Pizza will introduce the Motu Patlu Children Meal with collectible add-ons. Clients can get limited-edition merchandise reminiscent of exercise booklets, celebration hats, lunch bins, and stationery. Choose retailers in Bangalore, Mumbai, and Pune can have Motu Patlu-themed colouring placemats and celebration packs with character décor, customised muffins, and actions. Themed presents will even be obtainable for events like Kids’s Day and Again-to-Faculty season.
The Motu Patlu-themed merchandise might be obtainable for six months beginning final week of February throughout CakeZone and Olio’s on-line platforms and choose offline retailers in Bangalore, Mumbai, and Pune.
Written with the View : afaqs