Britannia Good Day has launched a brand new marketing campaign addressing the talk on the most effective biscuit pairing with chai. The marketing campaign highlights Good Day’s long-standing affiliation with tea.
Created by Proficient.Company, Britannia’s new marketing campaign goals to strengthen its affiliation with tea. The marketing campaign takes an method by omitting the product from its ads, relying as an alternative on a powerful visible cue—associating the spherical form of Good Day biscuits with the best way individuals subconsciously image them whereas consuming tea.
By multimedia executions, the marketing campaign goals to place Good Day as the popular biscuit to pair with chai.
Britannia constructed on the buyer behavior of pairing Good Day biscuits with chai by way of a advertising push that started in early 2024. In January, the model partnered with Chai Level on the Maha Kumbh, the place attendees acquired Good Day biscuits with their tea.
Written with the View : afaqs