Live Updates for Audience
Britannia Marie Gold has launched a particular version biscuit and packaging to recognise Avani Lekhara, the primary Indian feminine athlete to win gold at each the Paris 2024 and Tokyo 2020 Video games. Conceptualised by Gifted, the particular version biscuit is designed to replicate the size of Avani Lekhara’s taking pictures goal, with etchings representing […]
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Britannia Industries introduced on Thursday that CEO and government director Rajneet Singh Kohli has resigned, efficient 14 March. In a regulatory submitting, the corporate acknowledged that Kohli is stepping all the way down to discover a possibility outdoors Britannia. The corporate stated, “The Board of Administrators of the Firm vide Round Decision handed at the […]
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Britannia Good Day has launched a brand new marketing campaign addressing the talk on the most effective biscuit pairing with chai. The marketing campaign highlights Good Day’s long-standing affiliation with tea. Created by Proficient.Company, Britannia’s new marketing campaign goals to strengthen its affiliation with tea. The marketing campaign takes an method by omitting the product […]
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Britannia, in collaboration with Gifted, Coral Media, and MOMS Out of doors, has launched Nature Shapes Britannia, an OOH marketing campaign that includes biodegradable billboards designed to suit round timber as a substitute of slicing them down. Now, Britannia is making its analysis and design course of publicly out there by an open-source handbook. This […]
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Britannia has launched Pure Magic Choco Frames, a limited-edition Harry Potter-themed chocolate biscuit. In collaboration with Warner Bros. Discovery World Client Merchandise, Britannia has launched biscuits that includes designs of the 4 Hogwarts homes—Gryffindor, Slytherin, Ravenclaw, and Hufflepuff. Every pack incorporates 5 biscuits, with an opportunity to search out one embossed with Platform 9¾. Siddharth […]
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Amit Doshi has stepped down from his position as chief advertising and marketing officer (CMO) at Britannia Industries, his final working day will probably be March 17, 2025, as talked about by the organisation in a BSE submitting. Doshi joined the corporate as CMO in January 2022, marking his second stint with Britannia. Earlier than […]
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This yr India is celebrating its first Nationwide Croissant Day. Britannia Deal with Croissant marked the event with a enjoyable marketing campaign that includes Sahil Khattar—comic, content material creator, and the grasp of witty road banter. Sahil took to the streets, mic in hand, turning on a regular basis moments into moments of laughter. He […]
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Amul had by no means marketed in The Instances of India. Sooner or later, Dr Bhaskar Das occurred to go to the gross sales workplace and discovered that the gross sales crew was getting ready a pitch for Amul’s MD. When he reviewed the presentation ready for them, he discovered it to be ‘rubbish’ and […]
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The Delhi Excessive Court docket has dominated in favour of Britannia Industries in a trademark infringement case in opposition to Desi Bites Snack, safeguarding the trademark ‘Good day’. The dispute centred on the unauthorised use of the ‘Good day’ mark by Desi Bites for merchandise equivalent to soan papdi and papad. The courtroom issued an […]
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Britannia Pure Magic has launched Choco Stars, a brand new chocolate cream cookie. The product goals to attraction to chocolate lovers with its mixture of flavours. The brand new cookie options chocolate cream embedded in a star-shaped cavity on the decrease half, and not using a high biscuit layer. This new format units it aside […]
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