Britannia Pure Magic has launched Choco Stars, a brand new chocolate cream cookie. The product goals to attraction to chocolate lovers with its mixture of flavours. The brand new cookie options chocolate cream embedded in a star-shaped cavity on the decrease half, and not using a high biscuit layer. This new format units it aside from conventional sandwich biscuits.
The marketing campaign for Britannia Pure Magic Choco Stars options adverts based mostly on completely different zodiac indicators, exhibiting how individuals of every signal eat the brand new chocolate-filled cookie, whether or not savouring it, consuming it rapidly, or turning it right into a ritual.
Amit Doshi, chief advertising and marketing officer of Britannia mentioned, “We needed to create a product that may break the mould of conventional cream biscuits, and Pure Magic Choco Stars is an thrilling new format that brings an additional degree of enjoyable and pleasure to each chunk. As the most recent addition to our Pure Magic model, which continues to push the envelope with its progressive chocolate choices, Choco Stars brings a recent twist to the choco-bakery expertise. Paired with our star sign-themed marketing campaign, we hope to attach with shoppers on a deeper degree by tapping into the distinctive personalities and behaviours that make every of us who we’re”.
In response to Suyash Khabya, chief inventive officer, The Womb “When pondering of fascinating methods to eat Choco Stars, somebody within the inventive workforce mentioned we will plan 100 fascinating methods to eat it…however truly, on deep inventive introspection, we figured there are solely 12 methods to eat Choco Stars. As a result of there are solely 12 star indicators! Ta-da. Every star signal eats Choco Stars in line with their persona trait. We had nice enjoyable figuring the persona traits and matching them to the star indicators. On one other word, I’m simply questioning when was the final time a product was launched with 12 adverts on the identical day?!? Hats off to the workforce at Britannia for lapping up the thought on the primary listening to itself. Not simply TV, we’ve got a strong digital & social plan for this marketing campaign. We can be focusing on individuals on the idea of their star indicators on Meta. And we’re very assured that the thought inherently has virality embedded in it, it’s easy but unignorable. And it’ll result in sharing and conversations.”
Written with the View : afaqs