Britannia, in collaboration with Gifted, Coral Media, and MOMS Out of doors, has launched Nature Shapes Britannia, an OOH marketing campaign that includes biodegradable billboards designed to suit round timber as a substitute of slicing them down.
Now, Britannia is making its analysis and design course of publicly out there by an open-source handbook. This consists of insights, trial-and-error learnings, and site-specific particulars to assist manufacturers, companies, and media planners implement comparable eco-friendly billboards. The initiative permits advertisers to utilise pre-identified places with tree-friendly billboard buildings, selling sustainable out of doors promoting.
The open-source handbook supplies a step-by-step information on implementing Nature Shapes Britannia, protecting web site choice, billboard design, and sustainable set up. It goals to assist advertisers undertake tree-friendly out of doors promoting and promote a shift in the direction of extra eco-conscious branding.
Written with the View : afaqs