Blissclub, an Indian activewear model designed particularly for Indian ladies publicizes the launch of Freedame, a brand new innerwear assortment. Designed to eradicate the on a regular basis struggles ladies face with conventional innerwear, Freedame goals to carry consolation, invisibility, and assist, empowering ladies to reside their lives with out constraints.
After discovering by way of an inside survey that 94% of ladies are dissatisfied with their bras as a result of points like chafing, spillage, and digging straps, and 90% are sad with their panties as a result of seen panty traces and poor-quality elastics, BlissClub created the Freedame class.
The launch is accompanied by a marketing campaign that includes three movies and a social experiment, every addressing the widespread struggles ladies face with conventional innerwear. With this initiative, Blissclub seeks to spark significant conversations about ladies’s consolation and wishes.
As a part of the marketing campaign, Blissclub initiated a social experiment to make clear the discomfort ladies expertise every day. With an goal to simulate this expertise, the video options an experiment the place three males wore bras for 5 hours whereas performing common duties. The movie documenting this expertise captures their shock on the bodily challenges and discomfort ladies endure. This thought-provoking initiative goals to provoke a dialog concerning the want for higher, extra snug innerwear options.
Talking on the launch, Minu Margeret, founder and CEO of Blissclub, mentioned, “Blissclub is a model constructed by ladies, for girls and we consider that bras have been the corsets of the twenty first century. Myself included, most ladies can’t wait to get residence on the finish of the day to get freedom from their bras. With FreeDame, our singular drawback assertion was to resolve this. Each bit within the FreeDame assortment is designed for every-BODY, each form & measurement, providing an ideal steadiness of consolation, assist, and invisibility. It’s unbelievable that girls have steel wires digging into their pores and skin by way of your complete day, that’s what underwires are. We wished to utterly re-engineer this, so all FreeDame Bras are designed for insane assist, with out the underwire —that is the innerwear you’ll by no means need to take off.”
The Freedame assortment is now accessible for buy on Blissclub’s web site.
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