BK Café by Burger King India, is mixing custom with innovation to supply visitors a glimpse into the long run. Leveraging visitor behaviour of studying fortunes in the course of the New 12 months, Bk Café introduces Espresso Fortunes, an interactive expertise the place espresso lovers can have their fortunes predicted by means of the patterns of their espresso foam. The exercise is impressed by the traditional artwork of Turkish espresso studying and powered by AI.
This New 12 months’s week, visitors at BK Café can get pleasure from extra than simply espresso. By ordering a espresso, stirring, sipping, and snapping a photograph of the froth, they’ll add the picture to a microsite the place AI analyses the patterns to disclose a personalised fortune. Contributors can share their fortunes on social media for an opportunity to win a free Chilly Espresso, making their go to a enjoyable New 12 months’s expertise.
Talking about this marketing campaign, Kapil Grover, chief advertising and marketing officer, Burger King India, stated, “At BK Café, we imagine each cup of espresso tells a narrative, and this New 12 months, we’re taking that to the following degree with ‘Espresso Fortunes.’ Impressed by an age-old custom, built-in with the most recent tech to create a memorable and fascinating expertise for our visitors. This exercise celebrates the magic of espresso whereas bringing folks collectively to share their tales, fortunes, and a second of pleasure over their favorite brew. It’s our manner of kicking off the 12 months by partaking with our visitors in a constructive and interactive manner.”
Talking in regards to the inventive idea behind the marketing campaign, Pravin Sutar, nationwide inventive director, Leo Burnett South Asia, stated, “As the brand new 12 months approaches, everybody’s interested in what lies forward, and ‘BK Cafe Espresso Fortunes’ tapped into that pleasure in a manner that has by no means been seen earlier than. We combed by means of in depth quantities of information and introduced it to life with progressive expertise to rework our espresso into greater than only a scrumptious beverage, providing a enjoyable, interactive, and personalised manner for folks to uncover their fortunes for the brand new 12 months. It was actual, partaking, and one thing everybody might attempt, making a constructive buzz round BK Café as a uniquely distinct model that delivers each nice espresso and unforgettable moments.”
The exercise will run from December 28, 2024, to January 3, 2025, throughout all BK Café shops. Company are invited to take part by visiting BK café, importing their espresso photos to the microsite and unlocking their fortunes.
CREDITS:
Rajdeepak Das – Chief Inventive Officer – Publicis Groupe, South Asia & Chairman, Leo Burnett, South Asia
Amitesh Rao – CEO, South Asia, Leo Burnett | Publicis Well being | Publicis Enterprise
Vikram Pandey – Co- Chief Inventive Officer
Sachin Kamble – Co- Chief Inventive Officer
Anirban Roy – Chief Technique Officer
Pravin Sutar- Nationwide Inventive Director
Sandeep Iyer – Government Inventive Director
Indrajeet Kadam – Senior Inventive Director
Mayank Trivedi – Inventive Director
Raj Chavan – Affiliate Inventive Director
Rohan Mathai – Copywriter
Kimaya Patankar – Senior Artwork Director
Aishwarya Deshmukh- Senior Artwork Director
Amey Gawade – Video Editor
Abhimanyu Khedkar – Managing Accomplice
Kaavya Narang – Model Providers Accomplice
Jasleen Kaur – Model Providers Affiliate
Raghav Swamy – Vice President, Technique
Samod Karnik – Model Technique Affiliate
Written with the View : afaqs