After its first movie that includes the Gateway of India, Birla Opus Paints has launched the subsequent chapter of its ‘Celebrating Colors of India’ marketing campaign. Set towards Jaipur’s Hawa Mahal, the animated movie highlights India’s heritage and tradition by way of color, reflecting the model’s tagline ‘Duniya Ko Rang Do’.
This installment continues the animated fashion, that includes Opus Boy as he spreads color and pleasure. The movie reveals him inspiring clean-up marshals at Hawa Mahal, encouraging a way of duty to maintain the realm clear. The background rating by Ram Sampath provides to the movie’s impression, because it did within the model’s first launch.
Commenting on the movie launch, Inderpreet Singh, head – advertising, Birla Opus Paints, added, “Strategically constructing on the success of our ‘Gateway of India’ movie, we’re scaling our ‘Duniya Ko Rang Do’ philosophy. Via our Opus boy, we illustrate how color, by way of small, impactful acts, can breathe new life into acquainted areas.”
The communication and movie have been conceptualised by Leo India and Zombie Studios, Brazil and is being amplified throughout numerous media channels, together with TV, Digital, OOH, Print, and Radio.
Company credit:
Consumer: Birla Opus Paints
Artistic Company: Leo India
Manufacturing Home: Zombie Studio, Brazil
Written with the View : afaqs
