bigbasket has launched a brand new advert marketing campaign that includes Karisma and Kareena Kapoor collectively for the primary time on display. Conceptualised by company Gifted, the marketing campaign contains three brief movies drawing from the sisters’ previous work.
The primary movie features a tongue tornado from one in all Kareena Kapoor’s earlier movies. The second references Karisma Kapoor’s well-known dance transfer and features a double function. The third reveals each sisters singing collectively, with none post-production dubbing.
Karisma and Kareena Kapoor mentioned, “Revisiting a few of our iconic avatars collectively was joyfully nostalgic. Not often can we function within the script. We will shake a leg, however singing was a brand new experiment for us! 20 second adverts are nothing like motion pictures, we too are challenged with ‘fast deliveries’ in our efficiency.”
On the inventive method, Raagaleena Sripada, advertising and marketing head at BigBasket Retail, mentioned: “Our partnership with Karisma and Kareena Kapoor marks a strategic step in evolving BigBasket’s communication. The target was clear: to drive dwelling the message that BigBasket now delivers groceries in simply 10 minutes. The Kapoor sisters carry relatability that helps us join with a large and numerous shopper base, whereas reinforcing the pace, ease, and reliability of our service.”
Aarushi Periwal and Krisha Kakad, inventive and model technique at Gifted, add: “Karisma and Kareena don’t simply dwell in our recollections, they’re a part of our GIFs, our stickers, our Saturday night time dance strikes, our favorite one-liners. Casting them collectively felt much less like a inventive choice and extra like unlocking one thing that was ready to occur. We wrapped BigBasket’s 10-minute supply promise in shared nostalgia, let the sisters step again into their iconic roles we’ve cherished them in, and reimagined moments that also make us smile. What emerged was 20 seconds that stayed with you for much longer.”
The Kapoor sisters will proceed to seem on digital and TV platforms, with a fourth movie that includes the duo anticipated later this yr. The marketing campaign movies are produced by First December Movies and directed by Siddarth Sen.
Written with the View : afaqs
