Baskin Robbins, the American ice cream & dessert model is all set to sprinkle a splash of magic and mischief into its parlours with a brand new collaboration with the beloved Smurfs film franchise. Bringing collectively two worlds to create pleasant moments for youngsters and households nationwide.
The brand new Smurfs film brings the timeless, adventurous spirit of those iconic characters to a brand new technology of followers. Impressed by everybody’s favorite little blue characters. Baskin Robbins’ Splish Splash flavour captures the long-lasting Smurfs’ signature blue in a scoop that’s simply as playful and enjoyable.
Talking in regards to the collaboration, Aleesha Desai, normal supervisor (advertising and marketing) – Baskin Robbins India, mentioned, “At Baskin Robbins, our mission is to unfold smiles over a scoop of happiness. Collaborating with the beloved Smurfs helps us try this in a playful method. We’re excited to carry the colorful world of the Smurfs into our parlours via in-store activations, thrilling video games, and enjoyable social media contests. We’ve even painted our Instagram feed blue to share the joy with everybody. We’re additionally internet hosting product activations at film occasions, inviting influencers and creators for Smurfs-themed celebrations, and giving followers an opportunity to win limited-edition Smurfs goodies, all designed to create moments youngsters and fogeys will actually cherish.”
With this newest tie-up, Baskin Robbins continues to be the model that brings folks collectively.
Written with the View : afaqs
