Bandhan Mutual Fund has launched a brand new video marketing campaign that focuses on selling accountable monetary planning throughout the festive season. The marketing campaign goals to encourage customers to replicate on their spending habits after the festive gross sales. The initiative encourages people to contemplate their monetary decisions and emphasises the significance of planning slightly than succumbing to spontaneous purchases.
Vishal Kapoor, CEO, Bandhan AMC shares, “The festive season is usually accompanied by a wave of consumerism, the place gross sales and reductions make many gadgets really feel like ‘must-haves’ or ‘necessities.’ By this marketing campaign, we intention to encourage customers to assume past on the spot gratification and take into account the affect of their monetary decisions. The marketing campaign video highlights that whereas festive purchases might collect mud, a sensible funding will proceed so as to add worth over time. Our message, ‘Make investments Karte Raho. Badhte Raho’ aligns with Bandhan Mutual Fund’s core philosophy of steady progress and studying. We consider accountable monetary habits can empower people to steer fulfilling lives.”
The video marketing campaign illustrates frequent impulsive purchases made throughout festive gross sales, that includes gadgets that usually go unused, similar to an train cycle and an air fryer. These merchandise are given a voice, reminding their homeowners of the unfulfilled guarantees related to their buy. The marketing campaign’s underlying message encourages viewers to contemplate investing in mutual funds, highlighting the advantages of long-term progress potential over short-term, impulsive shopping for.
Written with the View : afaqs