Ballantine’s, from Pernod Ricard India, launched its ‘Keep True’ marketing campaign highlighting professionals driving India’s company sector. The marketing campaign focuses on people throughout multinational firms and rising workplaces, reflecting the evolving company panorama.
The marketing campaign targets 30–40-year-old professionals redefining success past their jobs. The movie options professionals in numerous work settings, from boardrooms to late-night technique periods, highlighting their dedication.
Kartik Mohindra, chief advertising officer at Pernod Ricard India, shared: “Ballantine’s has at all times embraced an unconventional method, championing those that dare to remain true to themselves. With the newest marketing campaign, Ballantine’s showcases the fashionable company professionals who’re boldly redefining success on their very own phrases by staying true to themselves and their aspirations, each out and in of the office.”
“Conviction and fervour are a robust mixture for lasting success. The brand new Ballantine’s marketing campaign showcases how self-belief underlines the defining moments of this new tribe of creators, innovators and path breakers, who carve destinies constructed on unwavering self-belief” says Nitin Srivastava, CCO, Ogilvy North.
Written with the View : afaqs