KFC has launched a brand new marketing campaign, ‘Style the Epic’ showcasing its vary of bestselling menu gadgets. The marketing campaign highlights gadgets like sizzling and crispy hen, sizzling wings, boneless popcorn hen, peri-peri boneless strips, and a wide range of Zinger Burgers and Rolls.
Aparna Bhawal, CMO, KFC India and associate international locations stated, “No one makes hen like we do, or presents the form of plentiful selection KFC has. ‘Style the Epic’ is a daring celebration of KFC’s unmatched style and selection. Proper from cult favourites like Scorching & Crispy to boneless snacking choices like Rooster Popcorn, to a wide range of burgers, rolls and extra, there’s one thing for everybody – whether or not current model loyalists or these making an attempt our meals for the primary time. The brand new marketing campaign movie, which is the primary piece of labor exhibiting the recent, dynamic search for our iconic model, relies on the perception that “good’ simply isn’t sufficient. At present’s technology needs larger, bolder, and extra from the whole lot and each expertise. And that’s precisely what they get at KFC – an EPIC meal and expertise each single time. Customers will get to expertise KFC’s new look & really feel over the following few months throughout numerous touchpoints.”
The brand new KFC marketing campaign “TASTE THE EPIC” centres on two associates who depart a boring school fest searching for one thing extra thrilling. They ultimately attain a KFC restaurant, the place they’re drawn to the “epic style” of KFC’s fashionable menu gadgets. Transfixed by the variability, they’re introduced with KFC’s iconic favourites like sizzling and crispy hen, boneless popcorn hen, and Zinger Burgers. The marketing campaign goals to place KFC because the go-to spot for Gen Z’s yearning for distinctive and memorable flavours.
Ashima Mehra, CEO, FCB India, “In an overstimulated world, the place ‘good’ is not sufficient, the marketing campaign captures the relentless pursuit of elevated experiences of right now’s technology. It’s not about assembly expectations however exceeding them. And that’s precisely what KFC’s golden, crispy hen in a wide range of irresistible flavours and types delivers. It isn’t simply good, it’s EPIC!”
Mayuresh Dubhashi, CCO, FCB India, “KFC is all about style that’s unmatched, served in codecs which can be unmatched too. From the Zingers to the Popcorn, to the Bucket; you title it and KFC has obtained it. The one proper superlative for all that is EPIC. Nothing lower than that may do. This new marketing campaign is an ode to this sense, completed in a brand new and thrilling method; a trailer virtually, for one thing EPIC coming India’s method. A kind of a cool, irreverent response to the sentiment of the technology that feels even good just isn’t adequate now.”
The marketing campaign will run on TV and digital platforms, together with a sturdy 360-degree plan.
Written with the View : afaqs