Axis Max Life Insurance coverage, previously referred to as Max Life Insurance coverage Firm, has launched the Double Bharosa marketing campaign to boost consciousness of life insurance coverage merchandise. The marketing campaign utilises the theme of “double” via content material that includes influencers in twin roles, symbolising how life insurance coverage acts as an important ingredient in constructing a safe future. Influencers from meals, finance, and poetry, together with Shivesh Bhatia, Yahya Bootwala, and Ujjawal Pahwa, have been concerned on this marketing campaign.
The marketing campaign makes use of real-life analogies and matches influencers’ content material codecs to extend viewers engagement. This strategy helps attain a wider viewers whereas sustaining authenticity.
Commenting on the marketing campaign, Rahul Talwar, govt vice chairman and chief advertising officer, Axis Max Life Insurance coverage, stated, “At Axis Max Life Insurance coverage we’re continually working to simplify merchandise and processes, constructing belief with our prospects and making life insurance coverage accessible to all. Our newest step in that path is the brand new influencer-backed social media marketing campaign that makes use of inventive storytelling and significant collaborations to deal with hesitations that people harbour with regards to buying life insurance coverage. This digital marketing campaign is rooted in our model narrative of delivering ‘Double Bharosa’ to our prospects; enabling them to grasp their choices higher and make extra assured selections, and finally permitting them to concentrate on what actually issues – the safety of their family members.”
Axis Max Life has partnered with Radio Mirchi to broaden its attain. Radio Mirchi’s RJs will share content material on the station’s social media to advertise belief. The collaboration with Axis Financial institution reinforces their credibility in life insurance coverage and banking, providing prospects added assurance and supporting the “Double Bharosa” message.
The marketing campaign targets audiences aged 18-45 years in Tier 1 and Tier 2 cities, addressing challenges akin to hesitations in selecting life insurance coverage resulting from considerations about reliability and worth.
Written with the View : afaqs