Amitabh Bachchan touts Muthoot Funds choices in new marketing campaign

Muthoot Finance, a gold mortgage NBFC, has launched a charming advert marketing campaign ‘Gold Mortgage Kamaal, Doosre Mortgage Bemisaal’, that includes its model ambassador, Amitabh Bachchan. The marketing campaign introduces three advert movies, every spotlighting Muthoot Finance’s various monetary choices past its famend gold loans i.e. Gold Overdraft Mortgage, Private Mortgage, and Mortgage In opposition to Property.

Via this marketing campaign, Muthoot Finance seeks to teach its buyer base concerning the comfort and adaptability provided by these mortgage merchandise.

Talking on the launch of the brand new marketing campaign, Alexander George Muthoot, joint managing director of The Muthoot Group, stated, “With its wealthy and unmatched legacy of greater than a century, Muthoot Finance has positively impacted the lives of thousands and thousands of shoppers by way of its plethora of services and products. Our new marketing campaign not solely highlights the model’s management within the Gold Mortgage phase but additionally affords a sneak peek into the varied choices. Our aim is to be a one-stop monetary grocery store for our clients’ various credit score necessities. These progressive merchandise corresponding to Gold Overdraft, Private Mortgage and Mortgage In opposition to Property coupled with our sturdy presence Pan-India, reinforces our place as a diversified monetary companies conglomerate to serve thousands and thousands of shoppers day by day.”

The primary movie introduces Muthoot Finance’s gold mortgage with an overdraft facility, the place curiosity applies solely on the quantity used, splendid for enterprise homeowners and self-employed people. The second movie presents Muthoot Finance’s private mortgage possibility, designed to fulfill particular person monetary wants with a easy, quick course of. The third movie covers Muthoot’s Mortgage In opposition to Property, permitting clients to leverage actual property for bigger loans to fund private objectives.

Abhinav Iyer, senior common supervisor – advertising and technique, The Muthoot Group, stated, “Whereas Muthoot Finance has broadly been recognised for its gold loans, the ‘Gold Mortgage Kamaal, Doosre Mortgage Bemisaal’ marketing campaign is a strategic effort to popularise our different mortgage merchandise too. With Amitabh Bachchan’s charismatic presence in these movies, we hope to resonate with our various buyer base and display how the flexibility of our mortgage merchandise can actually remodel their monetary decision-making. Every advert movie has been crafted to attach with our audiences on a private stage and we’re assured that this marketing campaign will reinforce our model’s place as a trusted chief within the monetary companies house.”


Written with the View : afaqs