Amar Ujala launches AI Chatbot ‘Sarathi’ for Maha Kumbh Mela 2025

Amar Ujala introduced the launch of ‘Sarathi’, a cutting-edge AI-powered chatbot designed to help pilgrims attending the upcoming Maha Kumbh Mela in Prayagraj. 

‘Sarathi’, which interprets to ‘charioteer’ in English, will function a digital information, providing data on numerous facets of the Maha Kumbh Mela. From particulars concerning the auspicious bathing dates and rituals to data on lodging, transportation, and native points of interest, ‘Sarathi’ can be accessible to reply all queries associated to the occasion.

Key options of ‘Sarathi’ embrace:

  • Actual-time data: Pilgrims can get immediate updates on schedules, occasions, and any adjustments to the Mela.

  • Personalised help: The chatbot can present tailor-made suggestions based mostly on particular person preferences and wishes.

  • Multilingual assist: ‘Sarathi’ is accessible in each Hindi and English, catering to a various viewers.

  • Accessibility: The chatbot could be accessed by a easy hyperlink.

“We’re excited to introduce ‘Sarathi’ as a beneficial useful resource for pilgrims attending the Maha Kumbh Mela. By leveraging the facility of synthetic intelligence, we intention to boost the general pilgrimage expertise and be certain that devotees can profit from their go to. We’re thrilled to introduce a strong device for manufacturers searching for to attach with the colourful Hindi talking group,” mentioned Jaideep Karnik, head of content material and Amar Ujala Internet at Amar Ujala.

Unparalleled Model Engagement Alternatives:

  • Focused Attain: The Sarathi AI Chatbot permits manufacturers to exactly goal their desired viewers throughout the huge Hindi talking market.

  • Customized Interactions: The chatbot allows personalised conversations with customers, delivering tailor-made messages and proposals based mostly on particular person preferences and pursuits.

  • Information-Pushed Insights: The chatbot supplies beneficial knowledge and analytics on consumer interactions, permitting manufacturers to realize deep insights into viewers conduct and preferences.

  • Enhanced Buyer Service: The chatbot could be built-in into customer support channels, offering immediate assist and resolving queries effectively.

  • Elevated Model Visibility: The chatbot supplies a platform for manufacturers to showcase their services to a wider viewers.

  • Enhanced Model Picture: By leveraging AI expertise and offering progressive buyer experiences, the chatbot helps to boost model picture and popularity.

  • Value-Efficient Advertising and marketing: In comparison with conventional advertising and marketing channels, the chatbot affords an economical resolution for reaching a big viewers.

“We imagine ‘Sarathi’ has the potential to remodel the pilgrimage expertise. By leveraging AI, we intention to make the journey extra knowledgeable, seamless, and enriching for devotees, whereas additionally providing alternatives for collaboration with manufacturers trying to join with this deeply engaged group,” mentioned Bhagat Singh Chauhan, head of engineering at Amar Ujala.


Written with the View : afaqs