Akshay Bardapurkar, founding father of Plaanet Marathi, introduced the launch of Plaanet Stree, a brand new OTT platform devoted solely to ladies – by the ladies, of the ladies, and for the ladies. The platform will formally launch on Might 1, 2025, Maharashtra Day, with seven distinguished ladies from various fields becoming a member of the announcement.
After 4 years with Plaanet Marathi OTT, which has hosted over 40 reveals, Bardapurkar is launching new content material targeted on ladies’s experiences. The platform will function women-led podcasts, internet movies, and brief movies, together with knowledgeable content material from feminine medical doctors, astrologers, and cooks. It is going to spotlight the contributions of rural ladies and feminine farmers and supply a platform for ladies musicians and enterprise leaders.
Bardapurkar famous that India’s feminine inhabitants, presently at 48%, is predicted to surpass the male inhabitants within the coming years. In Maharashtra, the intercourse ratio is projected to be 108.483 males per 100 females by 2025. Bardapurkar stated Plaanet Stree goals to create content material that displays the position of ladies in society.
Whereas Plaanet Stree will launch in Marathi, it’ll quickly increase to a number of languages, guaranteeing accessibility throughout India. Past streaming content material, it’ll additionally embody a women-focused market, the place customers should buy and promote merchandise on-line, alongside gamification and AI-driven engagement options.
Addressing latest challenges confronted by Plaanet Marathi, together with authorized disputes, Bardapurkar reaffirmed his dedication to high quality content material and regional enlargement. “Each firm faces ups and downs. We belief the judicial system and can emerge victorious,” he stated. He additional added, “Our present buyers are conscious of all the problems, they usually have prolonged their help to this fabulous new enterprise.”
As Plaanet Stree prepares for its historic launch, Bardapurkar signed off by stating: “That is extra than simply an OTT platform – it’s a motion to empower ladies by storytelling, information, and alternatives.”
Written with the View : afaqs