Myntra launches Glamstream, a shoppable content material platform to spice up commerce

Myntra has launched Glamstream, a shoppable way of life content material platform that mixes leisure, trend inspiration and purchasing. It goals to combine content material, group and commerce to satisfy the purchasing habits of younger shoppers in India. In its first section, Glamstream will provide over 500 hours of content material, together with 15 Myntra […]

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CloudTV launches linked TV Advertisements platform

CloudTV, has introduced the launch of its new linked TV (CTV) promoting platform and unveiled a partnership with Magnite, the most important impartial sell-side promoting firm. The collaboration will assist unlock entry to CloudTV’s rising CTV footprint, and attain that spans over 12+ million, and create distinctive alternatives for advertisers to achieve them. To help […]

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Akshay Bardapurkar launches women-centric OTT platform ‘Plaanet Stree’

Akshay Bardapurkar, founding father of Plaanet Marathi, introduced the launch of Plaanet Stree, a brand new OTT platform devoted solely to ladies – by the ladies, of the ladies, and for the ladies. The platform will formally launch on Might 1, 2025, Maharashtra Day, with seven distinguished ladies from various fields becoming a member of […]

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Karnataka to launch OTT platform for Kannada movies, pronounces CM

Karnataka Chief Minister Siddaramaiah has introduced plans to create a state-run OTT platform for Kannada cinema. The announcement was made throughout his state Funds speech, responding to considerations from main Kannada actor-producers together with Rakshit Shetty and Rishab Shetty, who’ve skilled difficulties securing releases on main streaming platforms. The federal government has allotted Rs 3 […]

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The rising FAST Platform of alternative for advertisers in India

In India’s quickly evolving digital leisure panorama, Free Advert-Supported Streaming TV (FAST) platforms are gaining vital traction, providing viewers premium content material for free of charge. Amongst these, RunnTV is rising as the popular FAST platform, particularly within the Hindi-speaking markets (HSM), presenting advertisers with an unparalleled alternative to have interaction with a extremely attentive viewers. […]

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Taboola expands past native adverts with Understand, a performance-driven platform

Taboola, identified for native promoting, has launched Understand, a brand new platform centered on performance-driven promoting past search and social media. Understand faucets into Taboola’s knowledge, efficiency AI, and an more and more numerous vary of stock and artistic codecs to attain efficiency targets. Full-funnel advertising and marketing options usually face challenges in delivering sturdy […]

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Netflix broadcasts CID’s arrival on the platform with a brand new trailer

Netflix has simply unveiled a promo video for the favored crime tv present CID. The present’s newest season, which conventionally premiers on Sony Leisure Tv, is now obtainable on the streaming platform. Each new episode will air on the platform each Saturday and Sunday at 10 pm.  The OTT big has introduced this arrival by […]

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BuzzFeed to launch its personal social platform centered on enjoyable & creativity

BuzzFeed, the media website recognized for its movie star information and quizzes, introduced on Tuesday that it’s growing its personal social media platform to fight on-line negativity, based on media reviews. BuzzFeed Inc. CEO Jonah Peretti goals to make the web enjoyable once more by launching a brand new social media platform, shifting away from […]

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KUKU FM launches vertical microdrama OTT platform ‘KUKU TV’

KUKU FM has launched KUKU TV, introducing vertical serialised microdramas to the Indian OTT market. KUKU TV gives quick, vertical episodic movies for cell customers. These microdramas run as much as 2 minutes per episode and have over 50 episodes per collection, that includes fast-paced storytelling and cliffhanger endings. KUKU TV is out there in […]

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DigiComm steps into content material creation with YouTube information platform CNC-24

NCR-based DigiComm Advertising and marketing Providers LLP, a digital advertising company recognized for its ORM methods, Meta and Google advertising has made a foray into content material creation with the launch of its new YouTube platform. The initiative, Metropolis Information Channel-24 (CNC-24), might be a devoted platform delivering well timed information, updates, and insights, accessible […]

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