On Friday (January 10), the Promoting Businesses Affiliation of India (AAAI) conferred the lifetime achievement award to Vikram Sakhuja, group CEO, Madison Media and OOH.
With almost 4 many years within the media and advertising enterprise, Sakhuja has labored with the most important of names comparable to Procter & Gamble (P&G), The Coca-Cola Firm, Star TV, Mindshare, Maxus, and GroupM.
An alumnus of IIT Delhi and IIM Calcutta, his profession highlights, as per his LinkedIn account, embody “establishing India’s first Media AOR, beginning India’s first afternoon cleaning soap opera, most new model launches throughout P&G’s and Coca-Cola’s start-up section in India, pioneering a collection of researches in India together with BASES, Conversion Mannequin, a Buy Retail Audit and Consumption Panel; and being a part of the management group that formed GroupM into changing into India’s largest, most built-in and most awarded one-stop store for advertising funding.”
Sakhuja additionally sits on a number of business our bodies like ASCI, ABC, RSCI, BARC, JICs, and FICCI’s Advertising committee.
Written with the View : afaqs