4 Indian ladies have been chosen as a part of Cannes Lions’ See It Be It cohort 2025 expertise programme, designed to speed up the careers of ladies and non-binary expertise.
The chosen candidates from India are Leena Gupta, Mahima Kukreja, Pooja Ambulkar, and Kyra Matthews. The 2025 cohort chosen for this distinctive studying and growth programme consists of 20 creatives from 14 markets, with Trinidad and Tobago and Venezuela being represented for the primary time.
Happening on the Cannes Lions Worldwide Pageant of Creativity, between 16 and 20 June 2025, the programme consists of mentorship alternatives and personal masterclasses with trade leaders, in addition to backstage entry and session invites tailor-made to every participant’s profession targets. Since its launch in 2014, See It Be It has introduced collectively over 100 ladies and non-binary individuals from 35 markets, with 75% of the programme’s alumni having been promoted and 63% now working at a Inventive Director degree or above.
The 2025 cohort shall be supported by Mentor Atiya Zaidi, CEO and chief inventive officer,
BBDO Pakistan, Pakistan, and Alumni Tutors Estefanía López, Technique Director,
Connections, TBWAChiatDay New York, USA, and Nicky Lorenzo, Founder & Govt Inventive Director, Twice on Sunday, USA.
Commenting on her appointment, Lorenzo stated: “The flexibility to behave as steward for this
unbelievable cohort of immensely proficient people is actually a privilege. See It Be It was –
and continues to be – a driving drive of inspiration, studying, and development for me, and I
hope to facilitate the identical for this 12 months’s cohort as they embark on this unbelievable
journey. Now, greater than ever, is the time to uplift ladies who deserve recognition and
sponsorship.”
López added: “This cohort of unbelievable creatives honours the legacy of See It Be It and
marks the primary 12 months of a brand new decade for the programme. It doesn’t get extra iconic than
this. Their voices shall be pivotal in reshaping the way forward for our trade. As their tutor and
good friend, I sit up for serving to them unlock their potential and notice that management
isn’t about justification – it’s about proudly owning your strengths and serving to others do the
identical.”
The Founders Worldwide Community will function the official media companion for See It Be It 2025. Tales from the cohort and the programme’s alumni shall be shared through its podcast channel.
Written with the View : afaqs