Tata Tea Gold Care launches weather-responsive CTV adverts with GroupM

GroupM, a WPP firm, has developed a TV marketing campaign for Tata Tea Gold Care, dealt with by Wavemaker. The marketing campaign options addressable adverts that dynamically adapt to real-time climate situations, incorporating geotagged callouts for exact client concentrating on. By leveraging native climate patterns, this progressive strategy delivers tailor-made messaging aligned with client wants […]

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Tata Shopper Merchandise re-appoints Wavemaker as its media company

Tata Shopper Merchandise, a FMCG firm, proclaims the re-appointment of Wavemaker as its media company accomplice beginning monetary yr 2025. The company was awarded the account in a multi-agency pitch. This partnership will cowl the strategic planning and execution of Tata Shopper Merchandise’ media mandate in India, for the upcoming monetary yr. Wavemaker is the […]

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