Truecaller Advertisements launches ‘Truecaller Play’ interactive cellular advert suite

Truecaller Advertisements, the promoting arm of Truecaller, has launched Truecaller Play, a set of wealthy media advert options aimed toward serving to manufacturers interact cellular customers. Over the previous yr, Truecaller Advertisements has added new instruments for digital entrepreneurs. Truecaller Play joins present options like Roadblock and Masthead, which use first-party knowledge for focused attain. […]

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Snapchat rolls out Model Suitability Suite to refine advert placement management

Snapchat has launched the Model Suitability Suite, a set of instruments that give advertisers extra flexibility concerning the content material and publishers their advertisements could seem adjoining to. The suite introduces a tiered system—Full, Commonplace, and Restricted—permitting entrepreneurs to decide on content material sensitivity ranges that align with their model values. Powered by superior machine […]

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