rebranding Archives

Sumeet Bhojani on Godrej’s strategic rebranding for contemporary relevance

July 7, 2025July 7, 2025realitypostLeave a Comment

Over a century outdated but not shy of reinventing itself. Late final yr, the Godrej Enterprises Group unveiled a brand new model id, marking greater than only a visible refresh. The rebranding got here on the heels of the Godrej Group’s structural cut up, which noticed the family-owned conglomerate reorganise into two separate entities: Godrej […]

Dell’s rebranding is eerily paying homage to Apple nomenclature

January 8, 2025January 8, 2025realitypostLeave a Comment

Dell Applied sciences is revamping its PC branding, seemingly inspired by Apple’s streamlined naming strategy to spice up demand. The corporate introduced on the Shopper Electronics Present (CES) in Las Vegas, that it’s going to retire decades-old product names like ‘XPS’ and ‘Inspiron’. As a substitute, Dell will undertake a simplified branding technique centered round […]