McDonald’s India turns ‘Shake Shake’ fries right into a musical expertise
McDonald’s India – North and East has launched the “Shakashaka” marketing campaign, turning its Shake Shake Fries right into a musical component. The marketing campaign options Papaji, who discovers the sound created by shaking the fries bag. Commenting on insights behind this newest marketing campaign, Rajeev Ranjan, managing director, McDonald’s India – North and East, […]
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