ITC Archives

ITC to amass Prasuma, increasing its frozen meals portfolio

February 7, 2025February 7, 2025realitypostLeave a Comment

ITC has signed definitive agreements to amass Prasuma, a ready-to-cook meals model in India. Prasuma is a frozen meals model, expanded by Lisa Suwal and Siddhant Wangdi. Superior freezing know-how helps frozen meals retain freshness, generally higher than freshly cooked meals. Prasuma makes use of this know-how to take care of style and high quality. […]

ITC Sunfeast launches Wowzers Cracker

January 29, 2025January 29, 2025realitypostLeave a Comment

ITC’s Sunfeast broadcasts its newest launch – Sunfeast Wowzers. Sunfeast Wowzers goals to reshape the cracker section with a mix of crunch and flavour, providing a candy twist to the savoury cracker class. ‘Crunchiness’ is a key think about shopper choice for crackers, and Sunfeast Wowzers includes a 14-layer cracker design for further crispiness and […]

Sunfeast Marie Mild’s new marketing campaign highlights Chhath Puja traditions

November 6, 2024realitypostLeave a Comment

ITC’s Sunfeast Marie Mild has launched a brand new tune to rejoice Chhath Puja. The tune highlights the pageant’s cultural narratives and non secular significance, emphasising the worship of the Solar, which aligns with the model’s values. The Sunfeast Marie Mild Chhath Puja marketing campaign visually incorporates Madhubani artwork, celebrating the cultural heritage of the […]

ITC Dawn Spices launches music video for Chhath Puja

October 29, 2024October 29, 2024realitypostLeave a Comment

ITC’s Dawn Spices, a spices model in East India, has launched a music video as a part of its ‘Urja ka Vardaan’ marketing campaign to rejoice Chhath Puja in Bihar. The music video goals to encourage the youthful era in understanding and embracing the importance of this competition. The music video, that includes the vocals […]

Earnings rise by 2% y-o-y to Rs 4,993 crores

October 25, 2024realitypostLeave a Comment

ITC reported a consolidated web revenue of Rs 4,993 crore (attributable to shareholders) for the quarter ended September 2024. It is a leap of two% from Rs 4,898 crore reported within the earlier yr quarter. It recorded a 16% y-o-y progress. In response to the corporate, this was a “resilient efficiency amidst a difficult working surroundings.” […]

Siddhant Chaturvedi and Sreeleela star in Sunfeast Fantastik! 4D wafer launch

October 22, 2024October 22, 2024realitypostLeave a Comment

ITC Sunfeast Fantastik! has introduced the launch of Sunfeast Fantastik! 4D coated wafer. Sunfeast Fantastik! 4D bar incorporates a mixture of 4 layers: crunchy wafer, mushy caramel, wealthy milk chocoand roasted peanuts which is a category-first. The model has signed up Bollywood actor Siddhant Chaturvedi and South Indian actress Sreeleela as model ambassadors. In step […]