GroupM Archives

42% of viewers say cinema adverts affect their buy choice: GroupM

February 19, 2025realitypostLeave a Comment

GroupM, WPP’s media funding group in India, has launched its newest report, “Profiling Cinemagoers”, which explores cinema viewing habits and their influence on client behaviour throughout 5 key metropolitan cities: Bengaluru, Delhi, Pune, Mumbai, and Hyderabad. The research, carried out with a consultant pattern of 1,075 people aged 18-44, affords insights into the shifting position […]

Indian advert market to develop 7% in 2025, reaching over Rs 1.6 lakh crore: GroupM’s TYNY

February 11, 2025February 11, 2025realitypostLeave a Comment

GroupM, the media funding group beneath WPP, launched the newest This 12 months Subsequent 12 months (TYNY) promoting forecast with updates for February 2025. Indian promoting to develop by 7% in 2025 to succeed in Rs 1,64,137 crore including an incremental Rs 10,730 crore. The worldwide panorama in 2024 witnessed elections throughout 60+ international locations, […]

Tata Tea Gold Care launches weather-responsive CTV adverts with GroupM

December 19, 2024December 19, 2024realitypostLeave a Comment

GroupM, a WPP firm, has developed a TV marketing campaign for Tata Tea Gold Care, dealt with by Wavemaker. The marketing campaign options addressable adverts that dynamically adapt to real-time climate situations, incorporating geotagged callouts for exact client concentrating on. By leveraging native climate patterns, this progressive strategy delivers tailor-made messaging aligned with client wants […]

GroupM and IOAA collaborate to advertise sustainability in OOH {industry}

December 3, 2024December 3, 2024realitypostLeave a Comment

GroupM, WPP’s media funding group, in collaboration with the Indian Outside Promoting Affiliation (IOAA), has introduced the formation of a devoted task-force committee to advance sustainable practices throughout the Out-of-House (OOH) promoting {industry}. The committee, comprising Ajay Mehta, MD Cinema, OOH, and experiential advertising at GroupM, together with {industry} leaders Pawan Bansal, chairman of IOAA, […]

WPP posts 0.5% progress in Q3; GroupM in India and different areas shine

October 23, 2024realitypostLeave a Comment

Company holding community WPP reported a 0.5% rise in like-for-like natural income within the third quarter, with a powerful efficiency from GroupM in North America, western continental Europe, and India, although buying and selling in China stays troublesome. “We returned to kind in new enterprise, profitable Amazon’s media account outdoors the Americas and securing our […]