Gen Archives

Gen Alpha’s digital video viewing time rose 60% in two years: Kantar

November 13, 2024November 13, 2024realitypostLeave a Comment

Kantar has launched the 2024 version of its Kidscan India Report, offering insights into the behaviour and preferences of Gen Alpha. The report highlights a major rise in Gen Alpha’s engagement with digital media post-pandemic. It additionally emphasises their affect over meals, leisure, and household buying selections, spanning classes reminiscent of IT merchandise, sturdy items, […]

KFC’s new advert tempts Gen Z with ‘Style the Epic’ menu gadgets

November 11, 2024realitypostLeave a Comment

KFC has launched a brand new marketing campaign, ‘Style the Epic’ showcasing its vary of bestselling menu gadgets. The marketing campaign highlights gadgets like sizzling and crispy hen, sizzling wings, boneless popcorn hen, peri-peri boneless strips, and a wide range of Zinger Burgers and Rolls. Aparna Bhawal, CMO, KFC India and associate international locations stated, […]

Gen Z’s spending anticipated to succeed in $1.8 trillion by 2035: Snap+BCG report

October 16, 2024October 16, 2024realitypostLeave a Comment

Snap Inc. has partnered with Boston Consulting Group (BCG) to develop a report on Gen Z titled “The $2 Trillion Alternative: How Gen Z is Shaping the New India”. This analysis affords new views into Indian Gen Z’s distinctive spending energy throughout a number of classes, that no different report has explored previously. The report […]