X launches Grok AI powered instrument to create adverts and analyse campaigns

X has rolled out two new AI-driven instruments, Prefill with Grok and Analyze Marketing campaign with Grok, aimed toward simplifying advert creation and marketing campaign evaluation. These options leverage AI to assist companies generate adverts shortly and achieve insights into their efficiency with minimal effort. Prefill with Grok permits advertisers to create advert copy, photographs, […]

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Manufacturers have fun India’s Republic Day with patriotic campaigns

Republic Day holds a profound significance within the Indian nationwide consciousness, marking the momentous event when the nation’s structure got here into impact on 26 January 1950. It’s a day of immense nationwide delight, characterised by a grand parade in New Delhi, showcasing India’s army may, cultural range, and democratic spirit. Residents throughout the nation […]

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Zee Media names Aditya Tandon as Chief Model Officer for Campaigns & IPs

Zee Media has appointed Aditya Tandon as its new chief model officer for campaigns & IPs, based on a submitting with the BSE. Earlier than this, Tandon spent 12 years at Network18 Media & Investments, the place he served as vp (head) of name advertising and marketing. He brings over 25 years of numerous expertise […]

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Youngun launches video manufacturing providers for social media campaigns

Youngun, a artistic advertising company, introduced its enlargement into video manufacturing providers together with ideation, scripting, onboarding expertise and finish to finish manufacturing. This transfer will enable Youngun to reinforce its toolkit, providing a complete suite of end-to-end manufacturing providers whereas staying true to its core mission of producing participating and natural content material. Because […]

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ABP Digital marks Durga Puja with new Campaigns and contemporary initiatives

ABP Digital, related to Anandabazar Patrika and The Telegraph, reaches over 15 million readers and 10 million social media followers. For Durga Puja 2024, it combines digital content material with on-ground initiatives to interact its viewers. Central to ABP Digital’s Puja protection is Ananda Utsav, a digital platform providing a wealthy mixture of content material, […]

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Nickelodeon India delivers partaking campaigns for Youngsters in Q3 2024

Nickelodeon India reported a profitable July-September quarter with nationwide campaigns focusing on kids. Regardless of being a non-festive interval, the model maintained visibility by on-ground and digital initiatives. Key actions included the #FeatureYourTeacher marketing campaign for Instructor’s Day, the place Nicktoons Chikoo and Bunty visited colleges in Delhi, and the #ToastYourDost marketing campaign for Friendship […]

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